Should NHS Doctors charge for patient appointments? Faced with an ageing population and increased demand from diabetic and asthmatic...

Exec Summary Former hospital executive Fred Lee leverages his background at Disney to reimagine patient care, translating world-class customer service principles into healthcare. Across 10 accessible chapters, the book offers practical, eye-opening insights—such as explaining routine actions like closing curtains to explicitly demonstrate a commitment to privacy. Lee’s central thesis prioritizes patient loyalty over basic patient satisfaction, noting that loyalty drives repea