Amazon's strategic entry into the healthcare ecosystem is fundamentally driven by its core mission to improve the customer experience by enhancing convenience, providing clarity of cost and ensuring continuity of care. This approach directly targets the structural inefficiencies, administrative opacity, cost ambiguity and care fragmentation, that plague the traditional healthcare delivery model. Amazon views healthcare not as a fragmented collection of services but as a conti

This report provides strategic foresight into five dominant mega trends shaping the European HealthTech and MedTech landscape for 2026. The year marks a critical nexus where groundbreaking technological acceleration meets definitive regulatory enforcement, primarily through the EU AI Act and the European Health Data Space (EHDS) regulation.