The National Health Service in England is executing a structural overhaul of its citizen facing digital channels. Driven by the strategic framework of the government’s 10-Year Health Plan (Fit for the Future) and informed by the operational diagnosis of the 2024 Darzi Review, the health service is transitioning away from a fragmented ecosystem of locally procured patient portals toward a centralised, state-curated "digital front door" anchored on the NHS App. This transition