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Nelson Advisors > European HealthTech & MedTech


The Strategic Evolution of Patient Engagement in the NHS: The Post Wayfinder Era and Consolidation of the 'Digital Front Door'
The strategic landscape of digital health in the National Health Service (NHS) is currently undergoing a foundational shift, characterized by a transition from a decentralized, market-led model of patient engagement to a highly centralised, state-curated "digital front door" model.
This evolution has been accelerated by the recent announcement that NHS England will cease central funding for the Wayfinder program by March 2026, a move that coincides with a broader cost-contai
Nelson Advisors
Mar 913 min read


Strategic Analysis of Epic MyChart’s Market Leadership in Patient Engagement
The sustained market leading position of Epic MyChart is not attributable solely to superior user experience or functionality, but rather represents a direct, structural consequence of Epic Systems’ foundational dominance in the enterprise Electronic Health Record (EHR) market, particularly among large Integrated Delivery Networks (IDNs). This EHR control provides an insurmountable competitive barrier, securing MyChart’s deployment across vast healthcare ecosystems.
Nelson Advisors
Oct 14, 202514 min read
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