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Nelson Advisors > HealthTech & MedTech Thought Leadership


The Digital Musculoskeletal (MSK) Market Transformation Forecast 2026–2035
The global healthcare landscape is rapidly converging upon a singular, undeniable crisis point regarding musculoskeletal (MSK) health, creating a definitive "before and after" scenario centered around the year 2026. For decades, MSK disorders, encompassing conditions ranging from non-specific low back pain (LBP) to complex post-surgical rehabilitation, have served as the silent epidemic of the industrialised world. However, as we approach the latter half of the 2020s, the con
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