Former Deputy Prime Minister Sir Nick Clegg appointed Chairman of the Advisory Board at UK Digital Health Startup Cera

March 9, 2018

Written by




Cera is a homecare provider that is technology enabled. Its mission is to use technology in order to provide excellent, transparent, and efficient care services.


Through its matching algorithm and automated scheduling systems, Cera is able to arrange home care within 24 hours, while fully taking into consideration a patient’s needs and preferences. 


Cera also uses artificial intelligence to predict deteriorations in users’ health, permitting earlier intervention and more proactive care.


It has significantly lower overheads compared to traditional care companies, allowing Cera to pay its carers 50% higher than the industry average, while still offering affordable rates for customers. 


This results in recruitment of experienced, capable carers that are well trained and provide the highest quality care.


Former Deputy Prime Minister


Speaking on his appointment, the former deputy prime minister said: “The country faces huge challenges in the funding and provision of social care, and it is clear that fresh and innovative thinking is required to meet them.


“We are only just beginning to see the potential of technology in public services, and I am enormously excited by the work that Cera is doing – particularly through the use of Artificial Intelligence – in this area.


“I have been especially impressed by the way that Cera's innovative way of providing care has succeeded in reducing the number of elderly clients who end up in hospital.


“Far too many vulnerable elderly people languish in hospital beds when they could be looked after better in their own home or in residential settings. I am looking forward to working with Ben and his award-winning team."


Dr. Ben Maruthappu, co-founder and CEO of Cera said: “We are delighted to have Nick join us, as we seek to transform social care using digital and AI.


“He has tremendous experience, both in the UK and internationally, and is admired by many for his commitment to improving public sector services using technology.


“Nick brings a wealth of ideas and insights, that will strengthen both Cera's ambitions and our delivery of innovation in social care, improving services for patients while reducing costs for the taxpayer."



Source :

Share on Facebook
Share on Twitter
Please reload

Please reload