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  • Rosheena Zehra

Digital Contraception: Healthcare's new $50 Billion Industry

Female biology may not be rocket science, but keeping track of menstrual calendars is not always the easiest thing either. Raise your hand if you agree with me, or so asked the tech world before plunging itself headlong into a field now termed ‘femtech’.

Femtech, in simpler words, is an assertion that the female reproductive system is often a complex, moody thing and technological assistance can go a long way in helping us understand it.

Consider exhibit A - a paid mobile application called Natural Cycles. Developed by a former CERN physicist Elina Berglund, it claims to be “highly accurate” when it comes to preventing pregnancies.

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