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  • Lloyd Price

Pet HealthTech: the next big thing?



Exec Summary:

Pet HealthTech is definitely one of the next big things in the tech industry. The global pet care market is expected to reach $210.8 billion by 2025, and the pet health tech market is expected to grow at a compound annual growth rate (CAGR) of 16.3% from 2020 to 2025.


There are a number of reasons why Pet HealthTech is poised for growth. First, pet owners are increasingly demanding higher standards of care for their furry friends. They want to be able to provide their pets with the best possible health care, and they are willing to invest in innovative new products and services that can help them do that.


Second, the cost of veterinary care is rising, which is making it difficult for some pet owners to afford traditional healthcare options. Pet HealthTech can help pet owners save money on veterinary care by providing them with access to remote consultations, pet wearables that track vital signs, and pet insurance.


Third, the growing availability of mobile devices and other connected technologies is enabling pet owners to monitor their pets' health remotely. This is a major trend in the pet health tech industry, and it is opening up new possibilities for pet owners to stay connected with their pets and track their health even when they are not physically present.


Some of the most promising areas of growth in Pet HealthTech include:

  • Remote consultations: This allows pet owners to consult with veterinarians remotely, which can save them time and money.

  • Pet wearables: These devices track pets' vital signs and activity levels, which can help pet owners identify and address health problems early on.

  • Pet food and supplements: These products are specifically designed to meet the nutritional needs of pets with certain health conditions.

  • Pet DNA testing: This can help pet owners identify their pets' breed, which can be helpful in determining their risk of developing certain diseases.

  • Pet insurance: This can help pet owners cover the cost of unexpected medical expenses.

The pet health tech industry is still in its early stages, but it is clear that there is a significant demand for these products and services. As the industry continues to grow, we can expect to see even more innovative and effective ways to improve the health and well-being of our furry friends.


Engage with the HealthTech Community


HealthTech M&A Newsletter from Nelson Advisors - Market Insights & Analysis for Founders & Investors. Subscribe today! https://lnkd.in/e5hTp_xb

HealthTech M&A Advisory by Founders for Founders, Owners & Investors. Buy Side, Sell Side, Growth and Strategy mandates - Email lloyd@nelsonadvisors.co.uk


HealthTech Thought Leadership from Nelson Advisors - Industry Insights & Analysis for Founders, Owners & Investors. Visit https://www.healthcare.digital


Pet Healthtech Opportunity:

The pet health tech industry is a rapidly growing market, with investors pouring billions of dollars into startups that are developing innovative new products and services. There are a number of reasons for this growth, including:

  • The increasing humanization of pets, which has led to pet owners demanding higher standards of care for their furry friends.

  • The rising cost of veterinary care, which is making it difficult for some pet owners to afford traditional healthcare options.

  • The growing availability of mobile devices and other connected technologies, which is enabling pet owners to monitor their pets' health remotely.

Some of the most promising pet health tech opportunities include:

  • Telemedicine: This allows pet owners to consult with veterinarians remotely, which can save them time and money.

  • Pet wearables: These devices track pets' vital signs and activity levels, which can help pet owners identify and address health problems early on.

  • Pet food and supplements: These products are specifically designed to meet the nutritional needs of pets with certain health conditions.

  • Pet DNA testing: This can help pet owners identify their pets' breed, which can be helpful in determining their risk of developing certain diseases.

  • Pet insurance: This can help pet owners cover the cost of unexpected medical expenses.

The pet health tech industry is still in its early stages, but it is clear that there is a significant demand for these products and services. As the industry continues to grow, we can expect to see even more innovative and effective ways to improve the health and well-being of our furry friends.


Here are some specific examples of pet health tech startups that are making a difference:

  • VetRxDirect: This company provides pet owners with access to affordable veterinary care through telemedicine.

  • Pawsurity: This company offers pet DNA testing that can help pet owners identify their pets' breed, risk of developing certain diseases, and potential food allergies.

  • Petcube: This company makes smart pet cameras that allow pet owners to see, hear, and talk to their pets remotely.

  • Pet Insight: This company makes a pet wearable that tracks pets' activity levels, sleep patterns, and vital signs.

  • Healthy Paws: This company provides pet insurance that covers a wide range of medical expenses.

These are just a few examples of the many pet health tech startups that are making a difference in the lives of pets and pet owners. As the industry continues to grow, we can expect to see even more innovative and effective ways to improve the health and well-being of our furry friends.



Pet HealthTech M&A


The pet health tech industry is seeing a lot of M&A activity, as larger companies look to acquire innovative startups and expand their reach. Here are some of the most notable deals in recent years:

  • Zoetis acquired Basepaws in 2022 for an undisclosed amount. Basepaws is a pet DNA testing company that offers a variety of tests, including those that can help pet owners identify their pets' breed, risk of developing certain diseases, and potential food allergies.

  • Chewy acquired Petabyte Technology in 2022 for $43.4 million. Petabyte Technology is a cloud-based technology provider to the veterinary industry. The acquisition will help Chewy to improve its own technology platform and provide better services to its customers.

  • PetSmart acquired Trupanion in 2021 for $1.4 billion. Trupanion is a pet insurance company that offers a variety of plans to pet owners. The acquisition will help PetSmart to expand its reach into the pet insurance market.

  • Mars Petcare acquired Anivive Lifesciences in 2021 for $1.6 billion. Anivive Lifesciences is a company that develops and markets products for the treatment of cancer in pets. The acquisition will help Mars Petcare to expand its portfolio of pet health products.

These are just a few examples of the many M&A deals that have taken place in the pet health tech industry in recent years. This trend is likely to continue as the industry continues to grow and mature.


There are a number of reasons why M&A activity is so prevalent in the pet health tech industry. First, the industry is still in its early stages, and there are a lot of startups that are looking for growth opportunities. Second, the industry is highly fragmented, with a large number of small and medium-sized businesses. This makes it difficult for these businesses to compete with larger companies, and M&A can be a way for them to gain scale and reach.


Finally, the pet health tech industry is ripe for innovation, and M&A can be a way for companies to acquire new technologies and capabilities. By acquiring innovative startups, larger companies can gain access to new ideas and products that can help them to stay ahead of the competition.


Overall, M&A activity is a positive trend for the pet health tech industry. It can help to accelerate innovation, improve efficiency, and expand reach. As the industry continues to grow, we can expect to see even more M&A activity in the years to come.



Future of Pet HealthTech


The future of pet health tech is very promising. With the continued advancement of technology, we can expect to see even more innovative and effective ways to improve the health and well-being of our furry friends.


Here are some of the trends that I believe will shape the future of pet health tech:

  • The rise of telemedicine: Telemedicine is already becoming increasingly popular in the human healthcare industry, and I believe that this trend will continue in the pet health tech industry. Telemedicine allows pet owners to consult with veterinarians remotely, which can save them time and money.

  • The development of more sophisticated pet wearables: Pet wearables are devices that track pets' vital signs and activity levels. These devices can help pet owners identify and address health problems early on. I believe that we will see the development of even more sophisticated pet wearables in the future, with features such as the ability to detect changes in behavior and sleep patterns.

  • The use of artificial intelligence (AI): AI is already being used in the pet health tech industry, and I believe that this trend will continue to grow in the future. AI can be used to analyze data from pet wearables and other sources to identify potential health problems. AI can also be used to develop new treatments and therapies for pets.

  • The personalization of pet care: Pet owners are increasingly demanding personalized care for their furry friends. This means that pet owners want to be able to provide their pets with the care that is specific to their individual needs. I believe that we will see the development of more personalised pet care solutions in the future, such as pet food and supplements that are specifically designed for certain breeds or health conditions.

These are just a few of the trends that I believe will shape the future of pet health tech. I am excited to see how this industry continues to evolve and how it can help us to improve the health and well-being of our furry friends.


Engage with the HealthTech Community


HealthTech M&A Newsletter from Nelson Advisors - Market Insights & Analysis for Founders & Investors. Subscribe today! https://lnkd.in/e5hTp_xb

HealthTech M&A Advisory by Founders for Founders, Owners & Investors. Buy Side, Sell Side, Growth and Strategy mandates - Email lloyd@nelsonadvisors.co.uk


HealthTech Thought Leadership from Nelson Advisors - Industry Insights & Analysis for Founders, Owners & Investors. Visit https://www.healthcare.digital




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