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  • Lloyd Price

Threads: What can Meta's new Twitter rival and microblogging service offer Healthcare?



Exec Summary:


Threads is Instagram’s new text-based conversation app.


Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow. Whatever it is you’re interested in, you can follow and connect directly with your favorite creators and others who love the same things — or build a loyal following of your own to share your ideas, opinions and creativity with the world.


Meta's new Threads product could offer a number of benefits to the healthcare industry, for example:

  • Patient communication: Threads could be used to facilitate communication between patients and their healthcare providers. Patients could use Threads to ask questions, share updates on their condition, and receive feedback from their providers. This could help to improve the overall quality of care.

  • Health education: Threads could be used to provide health education to patients and their families. Healthcare providers could create Threads to share information about diseases, treatments, and preventive care. This could help to empower patients to make informed health decisions.

  • Community support: Threads could be used to create online communities for people with chronic diseases or other health conditions. These communities could provide a space for people to share experiences, offer support, and learn from each other. This could help to improve patients' quality of life.

However, the potential benefits of this app are significant, and it is worth watching to see how it is used in the future.


Here are some additional ways that Threads could be used in healthcare:

  • Remote patient monitoring: Threads could be used to collect data from patients remotely. This data could be used to monitor patients' health and identify potential problems early on.

  • Telehealth appointments: Threads could be used to conduct telehealth appointments. This would allow patients to see their providers without having to travel to a clinic or hospital.

  • Research: Threads could be used to collect data for research studies. This data could be used to improve our understanding of diseases and develop new treatments.

Overall, Threads has the potential to be a valuable tool for the healthcare industry. It could be used to improve communication, education, and support for patients.


It could also be used to collect data for research studies. Only time will tell how Threads will be used in the future, but the potential benefits are significant.


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Intro to Threads:

Threads is a new app from Meta that is being billed as a Twitter rival. It is designed to be a more intimate and personal platform for sharing text-based updates with friends and followers.


Threads is linked to Instagram, so users can use the same username and follow the same accounts on both platforms. This makes it easy to get started with Threads, even if you're not already an Instagram user.


The app's features include:

  • The ability to write and share real-time text updates with groups of followers

  • The ability to like, reply, share, and send direct messages

  • The ability to create "threads," which are a series of connected tweets from one account

  • The ability to use Stories, which are ephemeral posts that disappear after 24 hours

Threads is still in development, but it has the potential to be a serious rival to Twitter. The app's focus on intimacy and personalization could appeal to users who are looking for a more engaging and less overwhelming social media experience.


Here are some of the key differences between Threads and Twitter:

  • Threads is linked to Instagram. This means that users can use the same username and follow the same accounts on both platforms.

  • Threads is designed to be more intimate. The app's focus on text-based updates and Stories is better suited for sharing personal thoughts and experiences with close friends and followers.

  • Threads is less overwhelming than Twitter. The app's smaller user base and more focused features make it easier to keep up with what's happening.

Overall, Threads is a promising new social media platform that could appeal to users who are looking for a more intimate and personal experience than Twitter. The app is still in development, but it has the potential to be a serious rival to the microblogging giant.


Final Thoughts:


One of the key questions is 'who will be the early adopters of Threads in healthcare?

Answer? The early adopters are likely to be:

  • Hospitals and clinics: Hospitals and clinics could use Threads to improve communication between patients and providers. They could also use Threads to provide health education to patients and their families.

  • Healthcare providers: Healthcare providers, such as doctors, nurses, and therapists, could use Threads to stay connected with their patients between appointments. They could also use Threads to share information about diseases, treatments, and preventive care.

  • Patient advocacy groups: Patient advocacy groups could use Threads to create online communities for people with chronic diseases or other health conditions. These communities could provide a space for people to share experiences, offer support, and learn from each other.

  • Researchers: Researchers could use Threads to collect data for research studies. This data could be used to improve our understanding of diseases and develop new treatments.

Engage with the HealthTech Community


HealthTech M&A Newsletter from Nelson Advisors - Market Insights & Analysis for Founders & Investors. Subscribe today! https://lnkd.in/e5hTp_xb


HealthTech M&A Advisory by Founders for Founders, Owners & Investors. Buy Side, Sell Side, Growth and Strategy mandates - Email lloyd@nelsonadvisors.co.uk


HealthTech Thought Leadership from Nelson Advisors - Industry Insights & Analysis for Founders, Owners & Investors. Visit https://www.healthcare.digital


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