The initial expansion of the glucagon-like peptide-1 (GLP-1) receptor agonist and dual incretin market was defined by a direct-to-consumer distribution race. Early digital health platforms, telehealth prescribers and compounding pharmacies capitalised on immediate consumer demand, focusing heavily on patient acquisition, friction free prescribing and medication fulfilment. However, as the market matures, the fundamental bottleneck has shifted from initial access to long term