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  • Lloyd Price

Patient Messaging Apps: What is the right business model?



Exec Summary:

Patient messaging apps are a type of healthtech that allows patients to communicate with their healthcare providers (HCPs) in a secure and convenient way. These apps can be used to send messages, schedule appointments, and ask questions.


There are a number of different business models for patient messaging apps. One common model is to charge HCPs a subscription fee for the use of the app. This model is attractive to HCPs because it allows them to provide a more convenient and efficient way for patients to communicate with them.


Another common model is to charge patients a fee for using the app. This model is attractive to patients because it allows them to have a direct line of communication with their HCPs without having to go through the front desk.


Some patient messaging apps also generate revenue through advertising. This model is less common, but it can be a viable option for apps that have a large user base.


The best business model for a patient messaging app will depend on a number of factors, including the target market, the features of the app, and the competitive landscape.


Here are some of the benefits of using a patient messaging app:

  • Increased communication between patients and HCPs

  • Improved patient satisfaction

  • Reduced administrative costs

  • Improved patient outcomes

Here are some of the challenges of using a patient messaging app:

  • Security and privacy concerns

  • Lack of adoption by HCPs

  • Lack of awareness among patients

Overall, patient messaging apps have the potential to improve the efficiency and effectiveness of healthcare delivery. However, there are a number of challenges that need to be addressed before these apps can become widely adopted.


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Patient messaging apps


Patient messaging apps are mobile apps that allow patients to communicate with their healthcare providers in a secure and convenient way. These apps typically offer features such as secure messaging, appointment scheduling, medication reminders, and access to patient records.


Patient messaging apps can improve communication between patients and their healthcare providers in a number of ways. For example, they can help patients to:

  • Ask questions about their health

  • Get advice from their doctor

  • Schedule appointments

  • Receive medication reminders

  • Access their patient records

Patient messaging apps can also help to improve the quality of care by:

  • Reducing the number of missed appointments

  • Improving patient satisfaction

  • Facilitating better coordination of care

Features and Benefits


Patient messaging apps are a valuable tool for patients and healthcare providers. They can help to improve communication, coordination of care, and patient satisfaction. As the market for patient messaging apps continues to grow, we can expect to see even more innovative and user-friendly apps being developed.


Here are some of the benefits of using patient messaging apps:

  • Convenience: Patients can message their healthcare providers from anywhere, at any time.

  • Security: Patient messaging apps use end-to-end encryption to protect patient data.

  • Cost-effectiveness: Patient messaging apps can save patients and healthcare providers time and money.

  • Improved communication: Patient messaging apps can help to improve communication between patients and their healthcare providers.

  • Increased patient satisfaction: Patient messaging apps can help to increase patient satisfaction with their care.

Business Models


There are a few different business models that patient messaging apps can use.


Subscription model

In this model, patients pay a monthly or annual subscription fee to use the app. This is the most common business model for patient messaging apps, as it allows the app developers to generate a steady stream of revenue.


Advertising model

In this model, the app developers sell advertising space to businesses that want to reach their target audience. This can be a good way to generate revenue, but it can also be disruptive to the user experience if the ads are too intrusive.


Freemium model

In this model, the app is free to download and use, but there are some features that are only available to paying subscribers. This is a good way to attract a large number of users, and then encourage them to upgrade to a paid plan.


Pay-per-use model

In this model, patients only pay when they use certain features of the app. This can be a good way to generate revenue for features that are not used by all patients, such as video chat or secure messaging.


The most successful patient messaging apps


There are a few patient messaging apps that have reached the billion dollar valuation mark. These apps include:

  • Amwell: Amwell is a telehealth company that allows patients to connect with doctors via video chat. The company has raised over $1 billion in funding and is valued at over $3 billion.

  • Teladoc: Teladoc is another telehealth company that allows patients to connect with doctors via video chat. The company has raised over $2 billion in funding and is valued at over $13 billion.

  • Doctor on Demand: Doctor on Demand is a telehealth company that allows patients to connect with doctors via video chat. The company has raised over $500 million in funding and is valued at over $1 billion.

  • PatientsLikeMe: PatientsLikeMe is a social networking app for patients with chronic conditions. The app allows patients to connect with each other, share information, and track their progress. The company has raised over $100 million in funding and is valued at over $1 billion.

These apps have all achieved success by providing patients with convenient and affordable access to healthcare. They have also helped to improve communication between patients and their doctors. As the patient messaging app market continues to grow, we can expect to see even more apps reaching the billion dollar valuation mark.


Here are some other patient messaging apps that are worth mentioning:

  • MyChart: MyChart is a patient portal that allows patients to access their medical records, schedule appointments, and communicate with their doctors. The app is owned by the Cleveland Clinic and is used by over 25 million patients.

  • Oscar: Oscar is a health insurance company that offers a mobile app that allows patients to track their health, communicate with their doctors, and find doctors. The app is used by over 1 million patients.

  • Livongo: Livongo is a healthtech company that offers a mobile app that helps patients with chronic conditions manage their health. The app provides patients with personalized coaching, medication reminders, and access to a network of doctors. The company is valued at over $1 billion.

These apps are all providing valuable services to patients and are helping to improve the quality of care. As the patient messaging app market continues to grow, we can expect to see even more apps being developed that can help patients improve their health.


Conclusion:


The patient messaging app market is growing rapidly, and there are a number of new apps being launched all the time. As the market continues to evolve, we can expect to see new and innovative business models emerge.


Key factors to consider when choosing a business model for a patient messaging app:

  • The target market: The target market for a patient messaging app will affect the best business model. For example, an app that is targeted at patients with chronic conditions may be more successful with an advertising-based model, while an app that is targeted at healthcare providers may be more successful with a subscription-based model.

  • The features offered: The features offered by the app will also affect the best business model. For example, an app that offers a wide range of features, such as appointment scheduling, medication reminders, and secure messaging with doctors, may be more successful with a subscription-based model, while an app that offers more basic features may be more successful with a pay-per-use model.

  • The competition: The competition in the market will also affect the best business model. For example, if there are a number of other apps that offer similar features, a subscription-based model may be more successful, as it will allow the app developer to differentiate their app from the competition.

The most successful business models for patient messaging apps include:

  • Subscription fees: Patients pay a monthly or annual fee to use the app. This model is often used by apps that offer a wide range of features, such as appointment scheduling, medication reminders, and secure messaging with doctors.

  • Pay-per-use: Patients pay a fee for each use of the app, such as for sending a message to their doctor or scheduling an appointment. This model is often used by apps that offer more basic features.

  • Advertising: The app displays ads to patients, and the app developer earns revenue from the ads. This model is typically used by apps that have a large user base and can attract a significant amount of ad traffic.

  • Selling data: The app collects data about patients, such as their health information and their usage of the app. The app developer then sells this data to healthcare providers or pharmaceutical companies.

Engage with the HealthTech Community


HealthTech M&A Newsletter from Nelson Advisors - Market Insights & Analysis for Founders & Investors. Subscribe today! https://lnkd.in/e5hTp_xb


HealthTech M&A Advisory by Founders for Founders, Owners & Investors. Buy Side, Sell Side, Growth and Strategy mandates - Email lloyd@nelsonadvisors.co.uk


HealthTech Thought Leadership from Nelson Advisors - Industry Insights & Analysis for Founders, Owners & Investors. Visit https://www.healthcare.digital



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