Zesty | Nelson Advisors

The Strategic Evolution of Patient Engagement in the NHS: The Post Wayfinder Era and Consolidation of the 'Digital Front Door'

The strategic landscape of digital health in the National Health Service (NHS) is currently undergoing a foundational shift, characterized by a transition from a decentralized, market-led model of patient engagement to a highly centralised, state-curated "digital front door" model. This evolution has been accelerated by the recent announcement that NHS England will cease central funding for the Wayfinder program by March 2026, a move that coincides with a broader cost-contai

Nelson Advisors

Mar 9

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Nelson Advisors specialise in Mergers and Acquisitions for European HealthTech, MedTech, Digital Health, Healthcare IT, Healthcare AI companies in the Lower to Mid Market ranging from $25M to $250M EV.