The Digital Health Hype Cycle 2017

March 23, 2018

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Digital Health Hype Cycles - 2018, 2019





What is a Hype Cycle?


A hype cycle is a branded graphical presentation developed and used by the American research, advisory and information technology firm Gartner, for representing the maturity, adoption and social application of specific technologies. The hype cycle provides a graphical and conceptual presentation of the maturity of emerging technologies through five phases.


How do Hype Cycle's work?


Each Hype Cycle drills down into the five key phases of a technology's life cycle.


Innovation Trigger: A potential technology breakthrough kicks things off. Early proof-of-concept stories and media interest trigger significant publicity. Often no usable products exist and commercial viability is unproven.


Peak of Inflated Expectations: Early publicity produces a number of success stories — often accompanied by scores of failures. Some companies take action; many do not.


Trough of Disillusionment: Interest wanes as experiments and implementations fail to deliver. Producers of the technology shake out or fail. Investments continue only if the surviving providers improve their products to the satisfaction of early adopters. 


Slope of Enlightenment: More instances of how the technology can benefit the enterprise start to crystallize and become more widely understood. Second- and third-generation products appear from technology providers. More enterprises fund pilots; conservative companies remain cautious.


Plateau of Productivity: Mainstream adoption starts to take off. Criteria for assessing provider viability are more clearly defined. The technology's broad market applicability and relevance are clearly paying off.


Using Gartner’s hype cycle model I have created a digital health infographic to share where I believe various technologies are on the adoption curve.


(My image is in no way affiliated with Gartner, their model is purely for illustration.)


The Digital Health Hype Cycle 2017


Innovation / Technology Trigger




Amazon and Alexa

Apple and Facial Recognition

Neural Networks

Drones and UAV's

4D Printing

Deep Reinforcement Learning


Peak of Exaggerated Expectations


Artifical Intelligence


Machine Learning


Connected Home

ChatBots and Virutal Assistants


Trough of Disillusionment


Fitness Trackers

Quantified Self

Big Data

Personal Medical Records

Google Glass

Microsoft Health Vault

Nike Fuel Band

Oculus Rift


Path of Enlightenment


Health Apps

Virtual Reality

Augmented Reality

Wearable Technology


Plateau of Productivity


Sleep Tracking

Fertility Tracking

Mental Health and CBT



Digital Health Hype Cycles - 2018, 2019






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