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Digital Health Unplugged Podcast: Why is the NHS so difficult to sell to?




Digital Health Unplugged Podcast


Jordan Sollof, reporter at Digital Health News, is joined by Lloyd Price and Mohammad Al-Ubaydli to talk about procurement and why the NHS is so difficult to sell to.


From their own experience, Price, a HealthTech founder, M&A advisor for Nelson Advisors and Non-Executive Director for various Digital Health companies, and Al-Ubaydli, Founder and Chief Executive of Digital Health social enterprise, Patients Know Best, shine a light on the main issues that can make selling to the NHS a challenge.


The pair discuss success stories of startups which have successfully sold to the NHS, before assessing whether companies and suppliers need to take more care in ensuring they are pitching the right solution to the right organisation.

They give their views on whether the NHS procurement process has become overcomplicated, a point raised in a session at Rewired 2024, and speculate whether the forthcoming Procurement Act (which was originally due to come into force in October 2024, but has been delayed until February 2025) will solve some issues and make it easier for those selling in the health technology sector.


Finally, the guests predict what they anticipate will happen in the coming months and years, including whether the NHS will become a simpler system as a whole to sell to or if we will still be having the same conversation about difficulties selling in a few years’ time.


Guests:


Lloyd Price, health tech founder, mergers and acquisitions advisor and non-executive director for various digital health companies https://www.linkedin.com/in/lloydgprice/


Mohammad Al-Ubaydli, founder and chief executive of Patients Know Best https://www.linkedin.com/in/idiopathic/


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Digital Health Unplugged Podcast



Digital Health: a brief company history


Digital Health was founded in 2014, by the people who created E-Health Insider (EHI) and EHI Live, the largest and most successful trade show in the sector. The company is led by Jon Hoeksma, a highly experienced health IT journalist and commentator.



Digital Health Unplugged covers all things health technology and NHS IT. Hosted by Digital Health's news reporter Jordan Sollof, the podcast delves into key issues and news stories in the sector. It also shines a light on the great work taking place from members of the Digital Health CIO, CCIO and CNIO Networks.


Digital Health Networks: CCIO, Health CIO, CNIO, NextGen Networks and ICS Digital Council


Digital Health convenes and hosts the Chief Clinical Information Officer Network, Chief Information Officer, Chief Nursing information Officer and NextGen Networks. We also host an ICS Digital Council aiming to help advance digital maturity across the 42 ICSs. Delivered through a combination of events and an online collaboration community, these communities form the leading leadership and best practice networks of local NHS IT and digital health leaders, with nearly 7,000 members.


Nelson Advisors work with Founders, Owners and Investors to assess whether they should 'Build, Buy, Partner or Sell' in order to maximise shareholder value.

 

HealthTech M&A - Buy Side, Sell Side, Growth & Strategy services for companies in Europe, Middle East and Africa. Visit www.nelsonadvisors.co.uk

 

HealthTech M&A Newsletter from Nelson Advisors - HealthTech, Health IT, Digital Health Insights and Analysis. Subscribe Today! https://lnkd.in/e5hTp_xb

 

HealthTech Corporate Development - Buy Side, Sell Side, Growth & Strategy services for Founders, Owners and Investors. Email lloyd@nelsonadvisors.co.uk

 

Healthcare Technology Thought Leadership from Nelson Advisors – Market Insights, Analysis & Predictions. Visit https://www.healthcare.digital/














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