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  • Lloyd Price

Holly Health selected to join the NHS Innovation Accelerator 2023

The NHS Innovation Accelerator (NIA) has announced 17 new Fellows will join the programme in 2023. This is the largest cohort for the programme since its launch in 2015 and results in the programme now supporting close to 100 Fellows.


he successful Fellows have created innovations that offer solutions to some of the most pressing NHS needs. They range from digital apps that can overcome language barriers and reduce health inequalities, to an artificially intelligent chatbot that can offer responsive, instant access to mental health support.


To date, the NIA has supported the scaling of 85 innovations spread across 2,882 locations of England’s NHS. This has created 1,102 new jobs. Close to 60 NIA-supported innovations have been successfully marketed internationally.


Each NIA Fellow and their innovation are selected through a robust, multi-stage application and assessment process involving an expert panel of clinical, patient and commercial assessors.


Holly Health: Grace Gimson (founder and CEO). Holly Health is a behaviour change coaching app designed for people who are at risk of, or living with, chronic physical or mental health conditions. It combines psychological medicine approaches with personalised and fun app-based technology.



About Holly Health




Meet Holly Health, your new healthy habit coach and cheerleader. Join thousands of users turning their health intentions into actions for long-lasting results.


Rebuild your relationship with food if you are experiencing binge eating/emotional eating, without any calorie counting or diets. If you are experiencing burnout or stress, Holly helps you to feel more calm, through mindfulness and science-backed tools. And when you feel the need for that extra boost, Holly helps you discover the joy in moving your body or being social or creative. Finally, reboot your bedtime routine to get more restful sleep each night!


Our team of psychological scientists designed Holly to help you achieve your goals with an evidence-based, holistic approach to wellbeing. In the words of a Holly user, 'Holly gives you a wake up call to start thinking about yourself again’.


For as low as £4/month for paid subscribers (or free through your healthcare provider), Holly Health offers you:


- 24/7 support and personalised recommendations

- Friendly reminders from Holly to help with motivation

- Mood tracker, habit tracker and sleep management

- Anxiety and stress management through mindfulness

- Mindful review to reflect on your progress

- Scientific articles to help you understand your own needs

- Fun challenges for when you are feeling adventurous


Get started with small habits based on your individual goals in mental and physical health. You decide, Holly guides and supports you.


With Holly Health, you benefit from impactful outcomes including:


- Better relationship with food

- Goal and habit setting

- Increased energy and motivation

- Better sleep

- Stress management

- Learning about mindfulness & meditation


Maybe you’ve tried restrictive diet approaches in the past and they just haven’t worked in the long term? WW, Slimming World, Noom, for example. Or you’ve restricted your dietary on your own, and maybe used MyFitnessPal to keep within a calorie intake? But the problem is, the results are only short term. If you’re ready to use a more permanent, and psychological approach to looking after your health then Holly Health is perfect for you. We can’t wait to help you on your journey of self-discovery to create a happier, healthier future.





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