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  • Lloyd Price

Why did Google Glass fail in Healthcare and overall with consumers?



Exec Summary:


There are many reasons why Google Glass failed. Some of the most common reasons include:


  • Privacy concerns: Many people were concerned about the privacy implications of Google Glass. The device could be used to record video and audio without the knowledge of the people being recorded. This raised concerns about the potential for Glass to be used for stalking, harassment, and other forms of abuse.


  • High price: Google Glass was initially priced at $1,500, which was much more expensive than other wearable devices on the market. This high price made it difficult for Glass to appeal to a mass audience.


  • Limited functionality: Google Glass was initially limited in terms of its functionality. It could be used to do things like take pictures, send messages, and get directions, but it could not do many of the things that people expect from a smartphone.


  • Poor design: Google Glass was not well-designed for everyday use. It was bulky and uncomfortable to wear, and it was difficult to use the controls.


In addition to these reasons, Google Glass also faced challenges from other wearable devices, such as smartwatches and fitness trackers. These devices were more affordable, more functional, and more stylish than Google Glass, and they ultimately cannibalized the market for Glass.


Despite its failure, Google Glass is still considered to be a pioneering product. It helped to pave the way for the development of other wearable devices, and it showed the potential of augmented reality technology.


Mergers, Acquisitions, Growth and Strategy for Healthcare Technology companies 


HealthTech M&A - Buy Side, Sell Side, Growth & Strategy services for companies in Europe, Middle East and Africa. Visit www.nelsonadvisors.co.uk


HealthTech M&A Newsletter from Nelson Advisors - HealthTech, Health IT, Digital Health Insights and Analysis. Subscribe Today! https://lnkd.in/e5hTp_xb


Healthcare Technology Buy Side, Sell Side, Growth & Strategy services for Founders, Owners and Investors. Email lloyd@nelsonadvisors.co.uk


Healthcare Technology Thought Leadership from Nelson Advisors – Market Insights, Analysis & Predictions. Visit https://lnkd.in/ezyUh5i




Intro to Google Glass:


Google Glass is a wearable computer that resembles a pair of eyeglasses. It was developed by Google and was first released in 2013. Google Glass has a small display that projects information onto the user's field of vision. The device can be used to do things like take pictures, send messages, get directions, and access the internet.


Google Glass was initially met with a lot of excitement. However, the device also faced a number of challenges, including privacy concerns, high price, and limited functionality. As a result, Google Glass never really caught on with the general public.


In 2015, Google discontinued the consumer version of Google Glass. However, the company continues to develop the technology and has released a number of enterprise versions of the device. Google Glass is still in its early stages of development, but it has the potential to revolutionize the way we interact with technology.


Here are some of the features of Google Glass:


  • Head-up display: Google Glass has a small display that projects information onto the user's field of vision. This allows users to see information without having to take their eyes off of what they are doing.


  • Voice commands: Google Glass can be controlled using voice commands. This allows users to interact with the device without having to take their hands off of what they are doing.


  • Camera: Google Glass has a built-in camera that can be used to take pictures and videos.


  • Internet access: Google Glass has built-in internet access, which allows users to access the internet and apps from their wrist.


Google Glass is still a work in progress, but it has the potential to change the way we interact with technology. The device has the potential to make our lives more efficient and productive, and it could also help us to stay connected with the world around us.



Advantages of Google Glass:


Google Glass is a wearable computer that has the potential to revolutionize the way we interact with technology. Here are some of the advantages of Google Glass:


  • Hands-free: Google Glass can be controlled using voice commands, which means that you can use it without having to take your hands off of what you are doing. This can be helpful for tasks such as taking pictures, sending messages, and getting directions.


  • Augmented reality: Google Glass can project information onto the user's field of vision, which can be helpful for tasks such as navigation, translation, and product identification.


  • Connectivity: Google Glass has built-in internet access, which means that you can access the internet and apps from your wrist. This can be helpful for tasks such as checking email, finding directions, and looking up information.


  • Portability: Google Glass is a small and lightweight device, which makes it easy to carry with you wherever you go.


  • Customization: Google Glass can be customised with different lenses, frames, and apps. This means that you can find a look that fits your style and needs.


Disadvantages of Google Glass:


Google Glass is a wearable computer that has the potential to revolutionize the way we interact with technology. However, there are also some potential disadvantages to using Google Glass. Here are some of the most common concerns:


  • Privacy: Google Glass has a built-in camera that can be used to take pictures and videos without the knowledge of the people being recorded. This has raised concerns about the potential for Google Glass to be used for stalking, harassment, and other forms of abuse.


  • Security: Google Glass is a connected device, which means that it is vulnerable to hacking. This could allow hackers to access personal information, such as location data and contact information.


  • Cost: Google Glass is a relatively expensive device. The initial price tag was $1,500, which is much more expensive than other wearable devices on the market.


  • Design: Google Glass has been criticized for its bulky and uncomfortable design. Some people have also found the device to be difficult to use.


  • Acceptance: Google Glass has not been widely accepted by the public. Some people are concerned about the privacy and security implications of the device, while others simply find it to be too intrusive.


Why did Google Glass fail in healthcare?

Google Glass was initially touted as a potential game-changer in the healthcare industry. The device had the potential to revolutionize the way doctors and nurses interact with patients, and it could also be used to improve patient care. However, Google Glass ultimately failed to live up to its promise in the healthcare industry.


There are a number of reasons why Google Glass failed in healthcare. First, the device was initially priced at $1,500, which was much more expensive than other wearable devices on the market. This high price made it difficult for Glass to appeal to a mass audience of healthcare professionals.


Second, Google Glass was not well-designed for everyday use in a clinical setting. The device was bulky and uncomfortable to wear, and it was difficult to use the controls. This made it difficult for healthcare professionals to use Glass in a practical way.


Third, there were concerns about the privacy and security implications of using Google Glass in a clinical setting. The device had a built-in camera that could be used to record video and audio without the knowledge of the patients being treated. This raised concerns about the potential for Glass to be used to violate patient privacy.


Fourth, there was a lack of support from healthcare providers. Many healthcare providers were not interested in using Google Glass, and they were concerned about the potential risks associated with the device.


As a result of these factors, Google Glass ultimately failed to make a significant impact in the healthcare industry. The device was too expensive, too difficult to use, and too risky for most healthcare providers to adopt.



What lessons can be learnt from Google Glass failure?


Google Glass, the wearable smart glasses developed by Google, faced several challenges and ultimately failed to achieve widespread adoption. Here are some key lessons that can be learned from its failure:


User Acceptance and Privacy Concerns: Google Glass faced significant backlash and privacy concerns due to its built-in camera and recording capabilities. People were uncomfortable with the idea of being constantly monitored and recorded by others wearing the device. This highlights the importance of considering user acceptance and privacy implications when introducing new technologies.


Market Readiness and Timing: Google Glass was introduced in 2013, but the technology and the market were not quite ready for it at that time. The device was expensive, had limited functionality, and was not fashionable or appealing to the mass market. Timing is crucial when launching a new product or technology, and understanding the readiness of the market is essential for success.


Social Acceptance and Perception: The appearance of Google Glass was often seen as awkward and nerdy, which hindered its adoption by the general public. The design of wearable devices should be carefully considered to ensure they align with societal norms and are perceived as desirable or fashionable.


Practical Applications and Use Cases: Google Glass initially focused on a broad range of potential use cases, from consumer applications to professional environments. However, the lack of clear and compelling use cases that demonstrated significant value to users made it challenging to generate widespread interest. Identifying practical applications and clearly communicating the benefits is crucial for adoption.


Iterative Development and User Feedback: Google Glass was released as a prototype and never fully evolved into a consumer-ready product. Gathering user feedback and iteratively improving the device based on real-world usage is vital to refine and enhance the user experience.


Developer Ecosystem and Third-Party Support: Creating a vibrant developer ecosystem and third-party support is crucial for the success of a platform. Google Glass initially struggled to attract a strong developer community, limiting the availability of compelling apps and experiences. Encouraging and supporting developers can significantly enhance the value proposition of a product.


Pricing and Accessibility: The high price of Google Glass made it inaccessible to the average consumer. Pricing plays a critical role in determining the affordability and appeal of a product, particularly when introducing a novel technology.


Managing Expectations and Hype: Google Glass generated significant hype and raised expectations about its capabilities. When the product failed to meet those expectations, it resulted in disappointment and a negative perception. Managing expectations and being transparent about the capabilities and limitations of a product is important to avoid disillusionment.


Overall, the failure of Google Glass serves as a reminder that successful adoption of new technologies requires a holistic approach, encompassing user acceptance, privacy considerations, market readiness, practical applications, design, user feedback, developer support, pricing, and managing expectations effectively.


Mergers, Acquisitions, Growth and Strategy for Healthcare Technology companies 


HealthTech M&A - Buy Side, Sell Side, Growth & Strategy services for companies in Europe, Middle East and Africa. Visit www.nelsonadvisors.co.uk


HealthTech M&A Newsletter from Nelson Advisors - HealthTech, Health IT, Digital Health Insights and Analysis. Subscribe Today! https://lnkd.in/e5hTp_xb


Healthcare Technology Buy Side, Sell Side, Growth & Strategy services for Founders, Owners and Investors. Email lloyd@nelsonadvisors.co.uk


Healthcare Technology Thought Leadership from Nelson Advisors – Market Insights, Analysis & Predictions. Visit https://lnkd.in/ezyUh5i




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