What makes a HealthTech company attractive to Private Equity funds?

Lloyd Price
May 3
3 min read

What makes a HealthTech company attractive to Private Equity funds?

Private equity (PE) funds are drawn to HealthTech companies that exhibit specific characteristics aligning with their investment goals of growth, profitability, and exit potential. Based on current market dynamics, here are the key factors that make a HealthTech company attractive to PE:

Strong Revenue Growth and Recurring Revenue Models

PE funds look for HealthTech companies with consistent, double-digit revenue growth (ideally 20%+ YoY) and scalable, recurring revenue streams, such as SaaS or subscription models. In 2024, healthcare IT companies with annual recurring revenue (ARR) of $10-20M often fetched EV/ARR multiples of 5-10x. Recurring revenue ensures predictability, a critical factor for PE firms planning future exits.

Profitability or Near-Term Profitability

Companies that are profitable or have a clear path to profitability (e.g., 10-20% EBITDA margins) are highly attractive. Mid-tier HealthTech firms with consistent profitability are prime targets for PE roll-up strategies, as they offer lower risk and stable cash flows. PE firms are less interested in high-burn companies unless they show exceptional growth potential.

Innovative, Differentiated Technology

A HealthTech company with proprietary technology, strong intellectual property (e.g., patents), or a unique solution addressing a clear healthcare pain point (e.g., improving efficiency, reducing costs, or enhancing patient outcomes) stands out. AI-driven HealthTech companies, which captured 38% of investment dollars in 2024, are particularly appealing due to their innovation and high valuation multiples (30-50x EV/ARR).

Strong Market Position in a High-Growth Niche

PE funds target HealthTech companies in high-growth segments like healthcare IT, telehealth, digital therapeutics, or AI diagnostics, where demand is surging. For example, healthcare IT is a top focus due to providers’ need for efficiency solutions. Companies in less-regulated areas face fewer hurdles, making them more attractive for acquisition.

Loyal Customer Base with High Retention

A proven customer base with flagship clients (e.g., major hospitals or insurers), long-term contracts, and high retention rates (net retention rate above 100%) signals stability. Low churn and demonstrated ROI through customer success stories make the company a safer bet for PE, ensuring post-acquisition revenue continuity.

Operational Efficiency and Clean Financials

PE firms conduct thorough due diligence, so HealthTech companies with clean financials, no major liabilities, and efficient operations are preferred. Lean cost structures and the ability to scale without significant overhead are key. Companies with excessive burn rates or unresolved legal/regulatory issues are less appealing.

Scalability and Market Expansion Potential

PE funds seek companies with the potential to scale into new markets, customer segments, or geographies. A HealthTech firm with a replicable model—e.g., a telehealth platform that can expand to new regions or a healthcare IT solution that can serve additional specialties—is more likely to attract investment.

Strong Leadership Team

A capable management team with industry expertise and a track record of execution is a big draw. PE firms often want leadership to stay post-acquisition to drive growth, so a strong team or a clear succession plan adds value.

Favourable Valuation and Exit Potential

PE funds look for companies they can acquire at a reasonable valuation with room for upside, often targeting 3-5x returns on exit. HealthTech companies with valuations aligned with market multiples (e.g., 5-10x EV/ARR in 2024) and potential for an IPO or strategic sale in 3-5 years (eg by 2028-2030, given current IPO trends like Waystar and Tempus) are highly attractive.

In summaryt, a HealthTech company with strong growth, profitability, innovative tech, a loyal customer base, and scalability in a high-demand niche, paired with clean financials and a solid team, stands out to PE funds, especially in today’s market where healthcare IT and AI solutions are in high demand.

Nelson Advisors > HealthTech M&A

Nelson Advisors specialise in mergers, acquisitions and partnerships for Digital Health, HealthTech, Health IT, Healthcare Cybersecurity, Healthcare AI companies based in the UK, Europe and North America. www.nelsonadvisors.co.uk

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