Nelson Advisors featured in the PMLiVE article 'The digital prescription: enhancing the patient experience with technology'

Lloyd Price
5 minutes ago
3 min read

Nelson Advisors thought leadership blog 'Healthcare.Digital' has featured in the PMLiVE article 'The digital prescription: enhancing the patient experience with technology'.

Strategies for patient engagement and retention

What are some simple wins?

Devices – Many of us already rely on and trust wearable devices to track aspects of our health. And it’s only set to get more popular. How’s your step count looking today? By integrating wearables, we get a simple way to engage patients throughout their healthcare journey. Especially with ‘bring your own device’ strategies, making it all the more user-friendly as patients can use what they’re used to. 6
Gamification – In clinical trials, adding a touch of gamification offers a fun and motivating twist to complete assigned tasks, making the experience less of a chore. It also offers a sense of community and support among patients, which we know is absolutely crucial for retention. 7
Personalised health portals – When patients have easy access to their medical records, test results, and other health information, taking an active role in managing health feels doable. These user-friendly portals also allow secure messaging, strengthening communication between patients and healthcare providers. 8
Educational platforms – Knowledge is power. If we give patients the resources to understand their condition, treatment plan, and what to expect, they’re more likely to take ownership of their health. And they’re also likelier to stick to treatment plans set out by their healthcare team. A win, win. 9

Source:: https://pmlive.com/pmhub/cuttsycuttsy/the-digital-prescription-enhancing-the-patient-experience-with-technology/

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